Andy Wirth has had a long career in the ski resort industry. He has been in the business for over 25 years. He started after college working at the resort in Steamboat Spring, Colorado. The Steamboat Springs resort is where worked for the next 20 years.
He spent most of his time working in the marketing department until he eventually worked his way up to being the marketing director. During this time he learned just about everything that he needed to know about running a ski resort. This is how he caught the eye of one of the most important ski resorts in the world, Squaw Valley ski resort in Lake Tahoe.
It is important to note that Wirth is the first CEO in the history of Squaw Valley Holdings that wasn’t a member of the founding Cushing family. Squaw Valley is certainly one of the best and most visited ski resorts in the United States. Wirth’s goal is to make the resort one of the most popular ski resorts in the world.
In order to get the resort to that point, Andy Wirth has planned for the resort to expand. The company is currently in the process of getting approval from the local government to do so. There is some opposition to the expansion of the resort from some local groups. The most notable of these groups is The League to Save Lake Tahoe, led by Jesse Patterson. Read more: Special Warfare Warrior | Andy Wirth’s Fundraiser
Patterson feels that the resort will have an even further negative effect on the traffic situation in Lake Tahoe. He also thinks that the expansion will take up too much room and prevent other businesses in the area from expanding during that time. Andy Wirth has responded to these claims.
The first thing he points out is that the traffic issue in Placer County is not something that was caused by his company. In fact, he even has plans to help reduce the amount of traffic in the area during the process of expanding his own property. After all, a decrease in traffic is something that is going benefit both the park and the general public at the same time.
The two sides had a chance to argue their point during a meeting with the Placer County Planning Commission. Both sides argued maturely. In the end, the commission gave the go-ahead for the company to go the next phase of the expansion approval process, a meeting with the county’s Board of Supervisors.