In light of other tech companies naming products with their names as the introduction to a product, such as Google Chrome and Adobe Flash, Microsoft has decided to do away with the Internet Explorer brand consumers dislike and create a new one based on the company’s name with the release of its new Web browsing experience.
So far, Microsoft is calling its new browser “Project Spartan” and is testing various names. Internet Explorer for Enterprise solutions will continue until the transition to the new browser is complete according to About.me users.
Yet, many critics state Microsoft isn’t doing enough to attract unhappy consumers to the company’s products. Microsoft made strides last year to control Windows more so users would have not only fewer third-party options but upgrade options while increasing the cost for using various types of Microsoft software. Microsoft has yet to address the many issues that users have with IE, including its heavy use of memory and bloat, and it has only been in the past year that Microsoft finally fixed the many problems it created with changing the Windows UI. Most recently, users have also been leaving Microsoft behind in droves after Lenovo added malware to all Windows OS laptops.
Critics have noted that for Microsoft to become as well-loved as it was in its heyday, the company will have to make more changes in line with its competitors who are listening to consumer demands.